{"id":23202,"date":"2020-05-06T14:08:07","date_gmt":"2020-05-06T11:08:07","guid":{"rendered":"https:\/\/biznespark.by\/23202\/"},"modified":"2020-05-06T14:08:08","modified_gmt":"2020-05-06T11:08:08","slug":"23202","status":"publish","type":"post","link":"https:\/\/biznespark.by\/ko\/23202\/","title":{"rendered":"\uc2a4\ud0c0\ud2b8\uc5c5 \uc2dc\uc7a5, \uac70\ub798\ub7c9 \ubc0f \uc810\uc720\uc728\uc744 \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

\ud22c\uc790\uc790\uac00 \uc7a0\uc7ac\uc801 \uc778 \ud22c\uc790 \ud380\ub4dc \uc18c\ube44\uc790\uc5d0\uac8c \ubb3b\uace0 \uadf8\uac83\uc5d0 \ub300\ud55c \uc288\ud37c \ub2f5\ubcc0\uc744 \ub4e3\uace0 \uc2f6\uc5b4\ud558\ub294 \uc8fc\uc694 \uc9c8\ubb38 \uc911 \ud558\ub098\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.
\n\ud504\ub85c\uc81d\ud2b8 \uc2dc\uc7a5\uc740 \uc5bc\ub9c8\ub098 \ud070\uac00\uc694?<\/strong><\/p>\n

\"\u041e\u0431\u044c\u0435\u043c\uc2dc\uc7a5<\/strong> <\/span> - \ud504\ub85c\uc81d\ud2b8\uac00 \ubc8c<\/span> \uc218\uc788\ub294 \uc138\uacc4 \ub610\ub294 \uc9c0\uc5ed (\uc608 : \ub7ec\uc2dc\uc544)\uc758 \ubaa8\ub4e0 \uc7a0\uc7ac\uc801 \uc778 \uae08\uc561.<\/span><\/p>\n

\uc2dc\uc7a5\uc740 \ub2e4\uc591\ud569\ub2c8\ub2e4.<\/strong><\/p>\n

\ucd1d \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc2dc\uc7a5 (TAM)<\/strong>
\n\uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ucd1d \uc218\uc694 \uc2dc\uc7a5
\n\uc608: \uc2dd\ud488 \uc2dc\uc7a5, \ubc30\ub2ec \uc2dc\uc7a5<\/em><\/p>\n

\uc138\ubd84\ud654\ub41c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5(SAM)<\/strong>
\n\uc81c\ud488\uc774 \ud0c0\uac9f\ud305\ud558\ub294 TAM \uc138\uadf8\uba3c\ud2b8\ub294 \uc9c0\ub9ac\uc801\uc73c\ub85c \ub2ec\uc131 \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc785\ub2c8\ub2e4.
\n\uc608: \ud504\ub9ac\ubbf8\uc5c4 \ub808\uc2a4\ud1a0\ub791 \uc2dc\uc7a5, \ub9c8\uc9c0\ub9c9 \ub9c8\uc77c \ubc30\ub2ec \uc2dc\uc7a5, \uc800\ub141 \uc2dd\uc0ac \ubc30\ub2ec \uc2dc\uc7a5<\/em><\/p>\n

\uc2dc\uc7a5 \uc810\uc720\uc728 (SOM)<\/strong>
\n\ud604\uc7ac \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ub0b4\uc5d0\uc11c \ub2e8\uae30\uc801\uc73c\ub85c \ub2ec\uc131 \ud560 \uc218\uc788\ub294 SAM\uc758 \uc77c\ubd80 - \ud5a5\ud6c4 2-3 \ub144 \ub3d9\uc548 \uc5bc\ub9c8\ub098 \ubc8c \uacc4\ud68d\uc785\ub2c8\uae4c.<\/strong><\/p>\n

\uc911\uc694!<\/strong><\/p>\n

\ud0d0 (TAM)<\/strong> <\/span> > SOM<\/strong><\/p>\n

<\/span> \uc0d8<\/strong> <\/span> \uc19c >
\n\uadf8\uac83\uc740 \ud638\uc5d0\uc11c \ubc1d\ud600\uc9c0\uba74, \ubb54\uac00 \uc798\ubabb ...<\/p>\n

\uc2dc\uc7a5 \uc744 \uacc4\uc0b0\ud558\ub294 \ubaa9\uc801\uc740<\/span>
\n\ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c \uc7a0\uc7ac\ub825 \ud3c9\uac00<\/strong><\/p>\n

\ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\uc640 \ud22c\uc790\uc790\ub294 \uc790\uc2e0\uc758 \uc885\ud0d1\uc73c\ub85c \uac01\uac01 \uc2dc\uc7a5\uc744 \ucc3e\uc2b5\ub2c8\ub2e4 :<\/p>\n

\uc18c\uc720\uc790\ub294<\/strong> \uc801\uc5b4\ub3c4 \ud5a5\ud6c4 3-5 \ub144 \ub3d9\uc548 \ube44\uc988\ub2c8\uc2a4\uac00 \uc720\uae30\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uae30\uc5d0 \ucda9\ubd84\ud55c \ub3c8\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \uc774\ud574\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n

\ud22c\uc790\uc790\ub294<\/strong> \uc791\uc740 \uc2dc\uc7a5\uc5d0\uc11c \ubd88\uac00\ub2a5\ud55c \ud68c\uc0ac\uc758 \uae09\uc18d\ud55c \uc131\uc7a5\uc5d0 \ub3c8\uc744 \ubc8c\uace0 \uc2f6\uc5b4<\/p>\n

\uc704\ud5d8\ud55c!<\/strong><\/p>\n

\"\uc2dc\uc7a5\uc744 \uacfc\ub300 \ud3c9\uac00\ud558\uae30 \uc704\ud574
\n\"\uc18c\uaddc\ubaa8 \uc2dc\uc7a5\uc5d0\uc11c \uc77c\ud558\uae30 \uc2dc\uc791<\/p>\n

\ub09c \ub2f9\uc2e0\uc774 \ub2f9\uc2e0\uc758 \uba38\ub9ac\uc5d0 \uc9c8\ubb38\uc774\uc788\ub294 \uac83 \uac19\uc544\uc694.
\n\"\uc2e4\uc218\ub97c \ud53c\ud558\uae30 \uc704\ud574 \ub0b4 \uc2dc\uc7a5\uc744 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud569\ub2c8\uae4c?\"
\n\uc774\uac83\uc774 \uc6b0\ub9ac\uac00 \uc774\uc57c\uae30\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uccab\uc9f8, \uc2dc\uc7a5, \uc2dc\uc7a5 \ubd80\ubb38\uc758 \uacbd\uacc4\ub97c \uc815\uc758\ud569\ub2c8\ub2e4. \uac11\uc2dc\ub2e4!<\/p>\n

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 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n

\"\u0420\u044b\u043d\u043e\u043a\uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadc0\ud558\uc758 \uc81c\ud488\uc774 \ud574\uacb0\ud558\ub294 \ubb38\uc81c\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/strong><\/p>\n

\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad50\ud1b5 \uccb4\uc99d\uc5d0 \uc788\uace0 \uadf8\ub4e4 \uc8fc\uc704\uc5d0 \uc5bb\uc744 \ud558\ub294 \ubc29\ubc95\uc744 \ubaa8\ub974\uae30 \ub54c\ubb38\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc9d1\uc5d0 \uac00\uc11c \ub2a6\uac8c?
\n\ub9e4\ub144 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ud68c\uc0ac\uac00 \ube44\ub514\uc624 \ub80c\ub354\ub9c1 \uc785\ucc30\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c?
\n\ub9e4\uc77c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud569\ub2c8\uae4c?<\/p>\n

\uc774 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub824\uba74 \uc138\ubd84\ud654\ud558\uace0<\/strong> <\/span>\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud0d0\uc0c9\ud558\ub294 \ub370 3 \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4.<\/p>\n

\uc7a0\uc7ac \uace0\uac1d\uc740 \uc5b4\ub5a4 \ud2b9\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\uae4c? \uc81c\ud488\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\uc740 \ub204\uad6c\uc778\uac00\uc694?<\/em><\/p>\n

\uadf8\ub9ac\uace0 \uc5ec\uae30\uc5d0 \uc5b4\ub5a4 \ud2b9\uc131\uc744 \ubd84\ud560 \ud560 \uc218\uc788\ub294 \uba87 \uac00\uc9c0 \uc608\uac00 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n

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\"\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n

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\"\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\uadf8\ub9ac\uace0 \uc5ec\uae30\uc5d0 \uc138\uadf8\uba3c\ud2b8\uc758 \ud06c\uae30\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uba87 \uac00\uc9c0 \uadf8\ub9bc\uc744 \uc5bb\uc5b4\uc57c\ud569\ub2c8\ub2e4. \uc77c\ubd80\ub294 \ub354, \uc77c\ubd80\ub294 \ub35c \uc788\ub2e4. \ub204\uac00 \uc804\ud600 \ud558\ub098\ub97c \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4 (\uc608, \ubc1c\uc0dd).<\/p>\n

\ub4dc\ub808\uc2f1, \uc2dc\ud589 \ucc29\uc624, \uc810\uc7c1\uc774\uc5d0 \uc6b4\uc804\uc758 \ubc29\ubc95\uc740 \ud328\ud134\uc744 \ubc1c\uacac : \ub354 \ud070 \uc138\uadf8\uba3c\ud2b8, \ub354, \uc6d0\uce59\uc801\uc73c\ub85c, \ub0ae\uc740 \ud3c9\uade0 \uac80\uc0ac.<\/span> \uc608\uc678\uac00 \uc788\uc9c0\ub9cc \ub610 \ub2e4\ub978 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \uc774\uc57c\uae30\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 \uba85\ud655\ud558\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

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\"\u0427\u0438\u0441\u043b\u043e<\/p>\n

\ub2f9\uc2e0\uc740 \ube0c\ub79c\ub4dc\uc758 \uc77c\ubd80\ub294 \ub354 \ub9ce\uc740 \uac80\uc0ac\ub97c \uac00\uc9c0\uace0 \uacb0\ud568\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4, \uc77c\ubd80 \uace0\uac1d - \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub0e5 \uc6b0\ub9ac\uac00 \uc5bb\uace0\uc788\ub294 \uc2dc\uc7a5 \ud06c\uae30 \uace1\uc120\uc744 \ubd10.<\/p>\n

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 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n

\uc138\uadf8\uba3c\ud2b8\uc5d0 \ud3c9\uade0 \uc218\ud45c\ub97c \uacf1\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\uae4c? \uba4b\uc9c0\ub2e4! \uadf8\ub9ac\uace0 \uc2dc\uc7a5\uc740 \ud06c\ub2e4? \ud760... \uadf8\uac74 \uc88b\uc740, \ud558\uc9c0\ub9cc \ud765\ubbf8\ub85c\uc6b4 \uc870\uac01\uacfc \uc9c8\ubb38\uc758 \uba87 \uac00\uc9c0\uac00 \uc788\ub2e4.<\/p>\n

\ud504\ub85c\uc81d\ud2b8 \uc2dc\uc7a5\uc740 \ud504\ub85c\uc81d\ud2b8\uac00 \ud5a5\ud6c4 3-5 \ub144 \ub3d9\uc548 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294\uc9c0\uc785\ub2c8\ub2e4. \ud398\uc774\uc9c0 \uc0c1\ub2e8\uc73c\ub85c \ub3cc\uc544\uac00\uba74 \uc774\uac83\uc774 \uc6b0\ub9ac\uc758 SOM\uc785\ub2c8\ub2e4.
\nSOM\uc740<\/span> \ucc44\ub110\uc758 \uc804\ud658, \uacbd\uc7c1 \uc6b0\uc704, \ud3c9\uade0 \uac80\uc0ac \ub4f1 \ub0b4\ubd80 \ud504\ub85c\uc81d\ud2b8 \uc81c\ud55c\uc5d0<\/span>\uae30\ubc18\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4.<\/p>\n

\ubcc0\ud658\ubd80\ud130<\/span> \uc2dc\uc791\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/strong> \uc5f0\uac04 3\uc5b5 \uac1c\uc758 \uc88b\uc740 \ud1b5\ud654\ub97c \ubc8c\uace0 \uc2f6\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624. \ubaa8\ub4e0 \uac83\uc774 \uc798 \ub418\ub3c4\ub85d \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \ud06c\uae30\ub294 \uc5b4\ub290 \uc815\ub3c4\ud574\uc57c \ud569\ub2c8\uae4c? \uadf8\ub9ac\uace0 \ubb34\uc5c7 \uc0c1\ud488\uc758 \uac00\uaca9\uc744 \uc124\uc815\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \uc544\ub798\ub294 3\uc5b5 \ub2ec\ub7ec\ub97c \ubc8c\uae30 \uc704\ud574 \uad6c\ub9e4\ub85c\uc758 \uc804\ud658\uc774 \ubb34\uc5c7\uc778\uc9c0 \ub97c \ubcf4\uc5ec\uc8fc\ub294 \ud45c\uc9c0\ud310\uc785\ub2c8\ub2e4. \uc790 \ub790 \uc2b5\ub2c8\ub2e4. \ubb38\uc9c8\ub7ec.<\/p>\n

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\"\u0414\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u044b\u0439\ub8ec\uc758 \ud3c9\uade0 \uc804\ud658\uc728\uc740 0.5%\uc5d0\uc11c 1%\uc785\ub2c8\ub2e4. \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c\uc774 \uadf8\ub9bc\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc7a0\uc7ac \uace0\uac1d \uc218\"\uac00 \uadc0\ud558\ub97c \ud1b5\uacfc\ud560 \uc218 \uc788\ub294 \ud2b8\ub798\ud53d\uc758 \uc591\uc774\ub77c\uace0 \uac00\uc815\ud574 \ubcf4\uc2dc\uba74 \ub429\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0 \ub108\ubb34 \ub9ce\uc740\uc774 \uc788\uc2b5\ub2c8\uae4c? \uc885\uc885 \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c \ud3ec\uc778\ud2b8\ub294 \uc2dc\uc7a5 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

<\/span> \uacc4\uc0b0 \ud560 \ub54c, \uc2dc\uc7a5\uc774 \uac00\uae4c\uc6b4 \uc7a5\ub798\uc5d0 \uc131\uc7a5 \ud560 \uc218\uc788\ub294 \ud55c \ub610\ub294 \ubc18\ub300\ub85c, \uac00\uc744\uae4c\uc9c0 \ubc30\uce58 \ud560 \ud544\uc694\uac00\uc788\ub2e4. \uc544\ub2c8\uba74 \ucc57\ubd07\uc774 \ub2e4\uc2dc \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc73c\uba70, \uc138\uc0c1\uc740 \uacfc\ub300 \uad11\uace0\uc758 \ub450 \ubc88\uc9f8 \uc678\ucd9c\uc744 \uacaa\uace0 \uc788\ub2e4?<\/p>\n

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<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n

\ub9e4\uc6b0 \uc911\uc694<\/p>\n

\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span> \uc218\uc775\uae08\uc5d0 \uc5bc\ub9c8\uc758 \ub3c8\uc744 \ub0a8\uacbc\uc2b5\ub2c8\uae4c?<\/p>\n

\ub2f9\uc2e0\uc740 SaaS\ub97c \uac00\uc9c0\uace0 \uc788\uace0 \ub2f9\uc2e0\uc740 \uacf5\uae30\ub97c \ud310\ub9e4 - \ubaa8\ub4e0 \ub3c8\uc744, \ub2f9\uc2e0\uc740 \ub204\uad6c\uc640\ub3c4 \uacf5\uc720\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/em>
\n\ub610\ub294 \uac11\uc790\uae30 \ub2f9\uc2e0\uc740 \uc218\uc218\ub8cc\uc5d0 \uc801\ub9bd \uc5d0\uc5b4 \ube44\uc564\ube44\uc785\ub2c8\ub2e4 : \uc2dc\uc7a5\uc758 \ud06c\uae30\ub294 \uc218\uc218\ub8cc\uc758 \ud06c\uae30, \ud558\uc9c0 \uc804\uccb4 \uc218\ud45c<\/em><\/p>\n

\uadf8\ub9ac\uace0 \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc911\uc694\ud55c \uba85\ud655\ud55c \uc9c8\ubb38\uc758 \uba87 \uac00\uc9c0 :<\/p>\n

\ud558\ub098.<\/strong><\/p>\n

<\/span> \uadc0\ud558\uc758 \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \ubd84\ubc30\ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c? \uadf8\uac83\uc740 \uba85\ubc31\ud55c \uc9c0\ub3c4\uc790\uc5c6\uc774 \uc791\uc740 \uc120\uc218\uc758 \ubb34\ub9ac\ub97c \uc774\uae38 \ub610\ub294 \ub3c5\uc810\uc740 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ubd80\uc2a4\ub7ec\uae30\ub97c \ub5a0\ub098, \ubaa8\ub4e0 \ud06c\ub9bc\uc744 \uba39\ub294 \ud070 \ub9c8\uc2a4\ud1a0\ub3c8 \uc5ed\ud560\uc744\ud569\ub2c8\ub2e4.<\/p>\n

\ub450 \ubc88\uc9f8.<\/strong><\/p>\n

<\/span> \ub2f9\uc2e0\uc740 \uc2dc\uc7a5\uc774 \uc788\uace0\uc774 \uc2dc\uc7a5\uc5d0\uc11c \ub3c8\uc744 \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95\uc744 \uba85\ud655\ud558\uc9c0 \uc54a\ub2e4? \ud310\ub9e4\uc790\uac00 \uc81c\ud488\uc5d0 \uc9c0\ucd9c\ud574\uc57c \ud558\ub294 \uc608\uc0b0\uc774 \uc788\uac70\ub098 \ud310\ub9e4\uc790\uac00 \ud310\ub9e4\ud558\ub294 \uc608\uc0b0\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4\uc790\ub85c\ubd80\ud130 \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n

\ucd9c\ucc98:<\/strong> medium.com<\/a><\/p>\n

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